I'm hearing ads all over the radio selling this stuff. Does it live up to the hype as a health aid?

I'm Icelandic and I take it daily. Can't tell you much about it's benefits, like other Icelanders I've been raised on fish oil since I was born ;) Most of us take it religiously because of its acclaimed health benefits.

But this particular product lacks the A and D vitamins found in fish oil sold here in Iceland, thus making it safer to use more often in a day than regular fish oil. Assuming it's the same product that was first marketed here in Iceland earlier this year.