http://www.campaignforrealbeauty.com/home_films_evolution_v2.swf

OMG, excellent!!!!:bang:

Wow.

Absolutely wow.

Thanks for posting.

Great link!

Very enjoyable, I shared it with a bunch of people

What an amazing film... thanks for posting it, Budoka!

Great clip....:tucool:

Thought provoking !!!
Cant be long before they just start making up a face in photoshop from a template. I supose the face has to be recognised but measuring the proportions and then saving it to a template that can be used whenever they need that face cant be far off.

Thought provoking !!!
Cant be long before they just start making up a face in photoshop from a template. I supose the face has to be recognised but measuring the proportions and then saving it to a template that can be used whenever they need that face cant be far off.


I think believe that the next step would be 3d designed celebrities.

fantasy versus reality, thanks for sharing.

:) The link you provided is awesome and should certainly make us all feel more comfortable about ourselves; who we are and how we are. It truly makes me appreciate my physical uniqueness and authenticity! I shared the link with every woman in my address book and thank you for sharing it with the forum/me! :nod:

I'm glad you all liked it, as soon as I had watched myself several times, I knew where I wanted to share. :tu:

:) The link you provided is awesome and should certainly make us all feel more comfortable about ourselves; who we are and how we are. It truly makes me appreciate my physical uniqueness and authenticity!:nod:

And you look absolutely fantastic!

Thank You for sharing! it is a wonderful film.

That video creeped me out. :eek:

That video creeped me out. :eek:

yea... just think about how much they change on cover girls... I wonders sometimes how close to reality some of those pictures really are :confused: probably not very close :nope:

yea... just think about how much they change on cover girls... I wonders sometimes how close to reality some of those pictures really are :confused: probably not very close :nope:

Ever see those "celebrities without makeup" pictures? google it.

The thing with Dove's "campaign for real beauty" that bugs me though, other than this ad, is it has still focused on using women in underwear (albeit more realistic ones) to sell soap. Just tell us about the soap, make better soap, and make it cheap.... do we need half naked women to sell everything??

Ever see those "celebrities without makeup" pictures? google it.

The thing with Dove's "campaign for real beauty" that bugs me though, other than this ad, is it has still focused on using women in underwear (albeit more realistic ones) to sell soap. Just tell us about the soap, make better soap, and make it cheap.... do we need half naked women to sell everything??

Cool video. My highly unscientific study shows that half-naked women in advertisements leads to 27% more sales. :nod:

Please do not ask how I completed this study. All information shown above is subject change. I make no express claim, warranty, indemnification, or otherwise acknowledge the facts stated above. Ok, well the study doesn't really exist, I just made the 27% up. The truth is I'm looking for work right now and hoped that someone would let me do a study for them. I even showed up at a major polling authority's office and tagged along, well really I followed them, to a survey they were conducting. I beat up a guy in the bathroom, stole his clothes and nametag, and conducted the survey on his behalf. When the other people in the group saw me and didn't know who I was I got in trouble and told them that one day I'd show them. Oh well, back to the drawing board.

My highly unscientific study shows that half-naked women in advertisements leads to 27% more sales. :nod:

Science. (http://marketingtowomenonline.typepad.com/blog/2005/11/sex_sells_truth.html)

Sex in print advertisements improves the ad effectiveness for men, including ad-like, product-like, and purchase intent, while it decreases ad effectiveness for women.

While men like ads with sexual themes and do not think they have negative effects on society, women feel the opposite way.

So, in Dove's case, since the target market is women, their advertising strategy is probably a little bit off the mark.

Science. (http://marketingtowomenonline.typepad.com/blog/2005/11/sex_sells_truth.html)

Sex in print advertisements improves the ad effectiveness for men, including ad-like, product-like, and purchase intent, while it decreases ad effectiveness for women.

While men like ads with sexual themes and do not think they have negative effects on society, women feel the opposite way.

So, in Dove's case, since the target market is women, their advertising strategy is probably a little bit off the mark.

Good stuff! :tu:

Good stuff! :tu:

I wish I could save the movie so that if the sex-unspecified child in my wifes belly turns out to be a girl, I can show it to her.

-Allen

I wish I could save the movie so that if the sex-unspecified child in my wifes belly turns out to be a girl, I can show it to her.

-Allen


Call me an optimist, a utopian,... an idiot? But I hope that by the time your "girl" (if it is) grows up to an age where she notices, the pendulum would have swung back in favour of "normal" images in advertising. If not, then for god's sake, don't tell her when she's 18 and starting to develop hips that she's "letting herself go" as my friend's dad did.


If anyone can find it, I highly recommend viewing a four-part BBC series called "Century of the Self" all about how advertisers have used advancements in psychology over the 20th century to manipulate us into buying their crap.

I wish I could save the movie so that if the sex-unspecified child in my wifes belly turns out to be a girl, I can show it to her.

-Allen


Congratulations!!:claplow:

I like the Dove ads I've been seeing too. They have women of all ages and kinds in them, and they're pretty cool.
I've already been buying their soap and some other products for years, so I guess the ads aren't getting me to buy anything, but there are so many commercials on TV, that it's always nice to see some I like.:lol:

If anyone can find it, I highly recommend viewing a four-part BBC series called "Century of the Self" all about how advertisers have used advancements in psychology over the 20th century to manipulate us into buying their crap.

That sounds fascinating-- thanks for the recommendation. I'm going to see if I can find it.
I've always bought entirely too much crap.:p

Call me an optimist, a utopian,... an idiot? But I hope that by the time your "girl" (if it is) grows up to an age where she notices, the pendulum would have swung back in favour of "normal" images in advertising. If not, then for god's sake, don't tell her when she's 18 and starting to develop hips that she's "letting herself go" as my friend's dad did.

If anyone can find it, I highly recommend viewing a four-part BBC series called "Century of the Self" all about how advertisers have used advancements in psychology over the 20th century to manipulate us into buying their crap.
I don't think the ads will change very much.

I try not to be too upset about the images they use in advertising. I can't deny that beautiful images have been more influential in convincing me to buy things, so I can't blame the advertisers for using those images.

Here's an idea for your daughter: instead of commenting on how she looks, comment on how well her body functions.

My younger daughter is a gymnast, played soccer last year, t-ball the year before, and takes swimming lessons.

My older daughter loves skating and swimming, plays hockey, and played a season each of soccer and hardball. She'll be starting on the volleyball season soon.

When I speak to them about good nutrition and activity, it's in regards to what it helps their body do; how much strength it builds, and energy it provides, not what it makes their body look like.

I don't think the ads will change very much.

I try not to be too upset about the images they use in advertising. I can't deny that beautiful images have been more influential in convincing me to buy things, so I can't blame the advertisers for using those images.

Here's an idea for your daughter: instead of commenting on how she looks, comment on how well her body functions.

My younger daughter is a gymnast, played soccer last year, t-ball the year before, and takes swimming lessons.

My older daughter loves skating and swimming, plays hockey, and played a season each of soccer and hardball. She'll be starting on the volleyball season soon.

When I speak to them about good nutrition and activity, it's in regards to what it helps their body do; how much strength it builds, and energy it provides, not what it makes their body look like.

Bingo! I plan to focus on my childness FITness, not how closely they match the appearance of something that isn't real.

-Allen

hmmm, the audio works, but I cannot see the images in the video.

From the response in the thread here at JSF, I would like to see the video if anyone has any idea how I can get it to show up.

hmmm, the audio works, but I cannot see the images in the video.

From the response in the thread here at JSF, I would like to see the video if anyone has any idea how I can get it to show up.
It's a good film. I checked and it still works for me.

Did you try the main page?

http://www.campaignforrealbeauty.com/

You'll see a split photo in the middle of the page. Click on evolution play film. The film shows what was done to make that transformation.

hmmm, the audio works, but I cannot see the images in the video.

From the response in the thread here at JSF, I would like to see the video if anyone has any idea how I can get it to show up.

I had the exact same problem in Firefox. It worked when I used IE.

I had the exact same problem in Firefox. It worked when I used IE.

I am using IE, still not able to see it. Just bought a brand new HP laptop, I am wondering if there is some piece of software that I still need to download/update in order to see it. HMMM...

I am using IE, still not able to see it. Just bought a brand new HP laptop, I am wondering if there is some piece of software that I still need to download/update in order to see it. HMMM...

Hmm, It's a Flash movie, and I have Flash 7 installed in Firefox and Flash 8 installed in IE. So maybe you need to update Flash?

Bummer...I updated to Flash 9 and still nothing...really wierd. Maybe I will try to see if the video is on youtube somewhere or something. Thanks...

http://www.youtube.com/watch?v=iYhCn0jf46U

Here's another example. Wow!

Found this on a blog.

"A photo retouching studio did a wonderful service to the universe by
posting the untouched and retouched versions of fashion and celebrity
photos on their website:
http://www.fluideffect.com/
1 Click Portfolio
2 Click Agree
3 Then Before and After

You will then see a pic, HOLD DOWN THE WORD "BEFORE" to see what the
models really looked like."

:eek:

:) The link you provided is awesome and should certainly make us all feel more comfortable about ourselves; who we are and how we are. It truly makes me appreciate my physical uniqueness and authenticity! I shared the link with every woman in my address book and thank you for sharing it with the forum/me! :nod:

As others have already said.... that avatar of you, Carole, looks fabulous....:)

Re: the use of sex to sell--

This is pretty much a hi-jack of this thread... but it is something I want to convey and I have no other forum (and I don't mean JSF) to do so. So please indulge me... or just skip the rest of this post.

I use sexual innuendo all the time in the class room... I use catch phrases of the day and sex by implication. I do it to keep my students' attention. It is, in fact, a form of "selling" the material, though I always do it with humor.

It seems to work -- the innate subject matter: business law, is rather dry but the students have to take it because it is so heavily tested on the bar. So I have an extremely reluctant audience.

I don't just use sex, I also play up the human drama in the cases and while the students are so engaged, I slip in the legal concept or analysis they are supposed to grasp.

I also use humor around gender discrimination as well; I even have one, well-nuanced, joke that references gay relationships.

I have noticed over the years that jokes and humor I have used in the past are not working as well. (I have been teaching the course for 13 years.) And other jokes that did not go over so well in the past do better now. Remember, my students "stay" the same age -- but they are just later and later generations, each year.

So here are a couple of examples:

The courts' struggle to define what constitutes Insider Trading (i.e., trading on the stock market with non-public information) (it is not as easy as it seems, in fact it is extremely difficult and the definition I just wrote is woefully incomplete.)

So, in the first major case determining the legality or illegality of insider trading, the court pronounced that if an insider was in possession of insider information, the insider had to disclose the info before trading or abstain from trading: "Disclose or abstain." "Kind of like safe sex..." I would say.

It would take them a sec to get it but when the swifter ones did, they started to laugh or groan with a smile and then explain it to the others. (I have 80 students in each class.) I felt like I was doing a public service announcement at the same time.... :lol: so I thought it was a rather good one....:lol:

But in recent years, I have noticed I have been getting mostly groans and not ones that reflect finding humor. I think this because, in the early to mid 90's, making people aware that indeed they run the risk of being exposed to STDs, in particular AIDS (HIV), was really critical. There was so much resistance to believing, if you came from a nice middle-class home, the people you knew would never have the virus or bacteria. SO there was so much campaigning to raise people's consciousness... so it was pretty much forefront in my students' minds in those years. And the gist of the message was the same in both instances: if you have "inside information" (i.e., the disease), you are obligated disclose the information or abstain from trading (or having sex) because it was unfair to the other person.

But now, I think the issues of practicing safe sex have changed substantially.... disclosure has become very much part of the culture... so now when I make the joke... it just comes across as my "reaching" to find some comment on sex to make, rather than it just sort of rolling out.
So I will probably drop that this year.

Similarly, with gender discrimination jokes. I teach a number of cases in which the back story takes place in the first half of the last century (i.e., 1920-1950). Buried in there is some references that only make sense if it is put in the context of the times... which includes the treatment of women and the job-market and their innate intelligence. Now I could ignore them as they are not germane to the material but I draw them out because I can put them in a funny way...i.e., how totally stupid the attitudes toward women were -- and again slip in the business law concepts.

These references used to make the whole class roll over in laughter... But I have noticed that it has been less so in the most recent years that it is much so and this semester... there is actual expression of irritation, particularly by the males about it (Not the much older students... they still laugh -- both male and female). I think it is because most of the examples I give could not happen today, the younger people haven't even needed to have their 'consciousness' raised... they grew up with it raised. (This is not to say that there are not still gender, racial, etc discrimination still going on... but it is much more subtle compared to the past... even if we see it as blatant now.) So I think, now, when I tell these jokes/vignettes -- I come across like an old general, still telling war stories from "the long past" and please can we move on from that.

Whereas, the gay relationship innuendo goes over really big now ... in the past, very few students would get it and I would just let it roll (I am never explicit about sex... just allude to it.) I think that is because in the early to mid-90's, the social acknowledgment of the prevalence and the "normality" of being gay and gay relationships was just struggling to come out of the closet. (Clinton being the first to actually put it on the table with the "Don't ask, Don't tell" policy for the military.)

But so much more has come out, so much more has been more broadly accepted and recognized... and though there is political battles around it... the notions are forefront on the students' minds... (the joke is in effect saying -- without even mentioning anything about gayness or sex or anything -- that someone would have to be incredibly naive not to realize or at least suspect there is a gay relationship going on here and one of the parties -- at least as I have portrayed them -- doesn't even consider it though wondering what is going on -- I made up that back story to set up the various jokes-- it is not explicitly in the case.) Since people are becoming more "sophisticated" in recognizing the existence of gay relationships... the joke comes because if you get it, laugh, you are in the "know" rather than one of the few remaining naive ones.

So I have no idea how to tie this up to the topic of the thread... except perhaps that tastes change... and that maybe the use of overt sexual tones in ads will pass... 40 years ago, it wasn't like that... I remember one of the first ads on TV to use rather explicit sexual innuendo. One hears the very sexy voice of a woman saying, as we watch an extreme close up of a man who is shaving, "take it off.... take it aaalll off...!) It was an ad for the effectiveness of a brand of shaving cream for shaving your (male) whiskers with a straight edge razor... It was considered shocking and startling at the time... but people just loved it for its humor... and that probably helped open the door to overt sex in ads today.

End of hi-jack...

This incredibly long post was brought to you by Justitia, who has not written such a one in a while... this must be a sign she is feeling better.....:lol: :)

wow thats amazing... Media sucks, its too bad we don't concentrate more on personality being the true beauty

I think believe that the next step would be 3d designed celebrities.

That would be at least one dimension more than the current ones.

Thank you so much for showing everyone the real world!

06/02

Our Perception on Beauty is so Distorted because I don't know society thinks we should be a certain size and thats not the issue here we should be accepted however big we are or not. ANTM you guys have heard of Tyra Banks Modeling show well this past Season 8 was a good Cycle but I thought Whitney she was an Black Plus Size Woman and Tyra put another girl on there named Diana and she was Plus-Size too but the Winner of the Cycle was Joslean and she's pretty and beautiful and thin I just think people need to not look at appearance when they do such things

http://www.youtube.com/watch?v=I0u0wWOMIsE

Thank god our perception of real life is distorted. No one wants to look at ugly people.

lol

There's a website out there that not only shows how celebs look without makeup, but how their photos are enhanced with a computer after the photo shoot. I found it enlightening that even Cameron Diaz and Halle Berry are evidently not beautiful enough for magazines until their boobs have been enlarged/moved, their waists slimmed, and their skin evened out.

I long ago decided that if I were rich, I'd certainly be beautiful; think of all the fancy makeup and hair styles I could afford, never mind the clothes.

So I don't worry about it too much. I'm kind of low maintenance and I like it that way.

I highly doubt America will ever see a downward trend in sex-in-advertising. Companies appeal to the lowest common denominator, the boradest market, for the highest revenue. By the time today's babies are in their 20's, I wouldn't be at all surprised if censorship only applied to Christian related things, while nudity, foul language, violence, and everything else people want runs rampant.

Rampant debauchery preceded the end of many a great civilization throughout history. Fortunately America isn't quite there yet.

When in Rome...

Ugly people need a place in this world too because its ever changing each day we breathe

"Dove marketing is smart." That's all I can say about their various "pro-age, pro-average, pro-fat" campaigns masquerading as anti-campaigns.

This is all part of a larger trend, however, and while "plain folks propaganda" (as its called in marketing departments) is nothing new (i.e. showing commercials with normal/average looking people telling you that product X really works) the Oprah's and Tyra's of the world with their "i'm <fat/ugly/whatever> but I'm beautiful" shows are actually already the second generation of this new style of marketing. In fact all they're really doing is breaking from the reality that being "fat" for example is most importantly just unhealthy which is what the focus SHOULD be on.

On the surface Dove is trying to promote "natural" beauty yet this firm is a sub-brand of Unilever who make plenty of "idealized" ads for products like AXE ("you've missed 34,230 encounters with females because you didn't use Axe") and Slim Fast (faked before/after pics aplenty). Their campaigns/anti-campaigns are a smart way to profit by creating the illusion that they care for the 'average' consumer female in hope they identify with their products and buy. The video itself really proves nothing we didn't already know, and based on responses from females here and elsewhere would have us believe that "models are really just average and everything is photoshopped anyway". Where I live I could throw a rock and hit someone more physically attractive without makeup than the "after" picture on the billboard in the vid. No doubt airbrushing exists in the industry but the point of the vid is a TAD of an exaggeration.

The notion that its society that's responsible for physical attractiveness being held on a pedestal (instead of just biology which is all it really is) and responsible for things like Sally throwing up her burger because dad didn't come to her ballet recital, well, is just silly. The notion that females are helpless victims and need societal self-esteem boosters by toning down the 'beauty' in advertisements for fear of them spiralling right into food-assisted (or vomit induced) suicide would seem to me anyway pretty insulting to females.

Comparing oneself to others is biological and human nature, but for the percentage of people that get caught up in it to the point obsessing on or resenting others is where they get on the wrong track; where they depart from the more healthy pursuit of simply being the best you can be.

Bottom line: biology and nature are cruel (at least in terms of trying to characterize them with a human emotion). However as soon as we acknowledge the fact, we can overcome it. We can get BACK to the business of being or becoming the best we can be. The alternative, to quote Carl Jung, can be demonstrated in the famous line "neurosis is pervasive self disgust". That's to say, the promotion that "left is right", "up is down" as well as newer mommy-adages like "children's soccer games should have no score so that both teams are winners" in a dreamworld built for impressionable young girls and boys only serves to disempower them.

-N.G.

P.S. The realization that I don't look like Brad Pitt has never kept me up at night, nor has it caused me to hate Brad Pitt, nor has it made me think that men that look more like ME and less like Brad Pitt should be allowed in mass media. I know, men and women see the issue differently, but you get the point.

crazy....

Interesting film but brilliant campaign...a lot of people are convinced that they cant look as good as models so they might as well roll with 'ordinary is good too.'

I dont think there's anything wrong with that; there would be something wrong with saying overweight is beautiful just to appease people's egos. It's not beautiful and its not healthy and no one should feel comfortable with it.

Odditory, I like your post! :tu:

Guava...if sex is in print is only lauded by males then why do such mags as Cosmo and many other "female" mags (which generally will never be read by males) almost always feature females in partial undress looking sexy?

Such magazines also have a healthy dose of sexual-related content.

Are women writing letters of dis-approval to Cosmo and others by the score?

Guava...if sex is in print is only lauded by males then why do such mags as Cosmo and many other "female" mags (which generally will never be read by males) almost always feature females in partial undress looking sexy?

Such magazines also have a healthy dose of sexual-related content.

Are women writing letters of dis-approval to Cosmo and others by the score?
I had to scroll back to see what I said.:D
Science. (http://marketingtowomenonline.typepad.com/blog/2005/11/sex_sells_truth.html)

Sex in print advertisements improves the ad effectiveness for men, including ad-like, product-like, and purchase intent, while it decreases ad effectiveness for women.

While men like ads with sexual themes and do not think they have negative effects on society, women feel the opposite way.

So, in Dove's case, since the target market is women, their advertising strategy is probably a little bit off the mark.

According to the link I posted, women will not buy products that use sex to sell them. Specifically, 58% of women feel there is too much sex in advertising, and 40% feel that sexual ads pose a threat to the upbringing of children.

That means least a third of women DON'T feel that way. And it could be that those remaining women are influenced more strongly in the opposite direction, which more than makes up for those who react negatively. :confused:

Don't forget that the article addressed only how sexual images affected sales of a product. It may be true that bodies that show off a lot of skin may not sell products very well, but it doesn't necessarily mean that women don't get some sort of pleasure from viewing imagery like that. (On the other hand, now that I've taken a look at the study itself, it seems pretty weak, and it might just be the case that women report that they would not buy products that use that type of images in their marketing.)

Cosmopolitan is unique because it's has a very specific readership demographic. Young, usually childless women. It's sexual content is pretty obvious right on the cover, and so there are not letters of disapproval written to its editors. However, when Oprah puts the word ORGASM on the cover of her magazine, or Family Circle features an article with the word SEX in the cover, or Chatelaine publishes an article on how to perform oral sex, they get some very angry letters.:nod:

Obviously Family Circle hasn't clued in yet...

If they did put SEX on the cover, they'd immediately sell double the copies IMO..:lol::lol::eek:

Seriously tho'...I see what you mean..

Have a look at this:

http://www.youtube.com/watch?v=YP31r70_QNM

Makes you wonder "what is the reality?"

Sooze

That girl (like most in magazines) is very attractive. How sad that our society does this sort of thing.

I think believe that the next step would be 3d designed celebrities.

Editing of film for the same reasons as highlighted in the Dove ad is already done. It's quite amazing what can be achieved, but it really is now a situation where you can't believe a damn thing you see. Same with vocals in a lot of music thanks to audio software that keeps the singer in tune.

I'm also very suspicious about the fact that this is an advertising campaign. Yeah, they're showing you how digital manipulation is used in the media, but they're doing so to sell soap.