guava
Sun, January 30th, 2005, 06:03 PM
This is interesting. After a discussion on Kashi, I noticed that my box had different nutrition details than what was listed on the site, and than what other people were quoting from their box, so I contacted the company to ask if Canadians were getting the low fibre rejects. Here's what they replied:
Thank you for contacting us on-line.
You are right, there is a difference between the two fibre claims. The formulation of the cereal in Canada is identical to that of the US. However, about half of the 8g of fibre you see listed on the US panel is
from "chicory root", also known as "inulin". Unfortunately, the Canadian government does not recognize "chicory root" as a fibre source, although
it is still acceptable to be an ingredient. Therefore, to comply with regulations, we are only able to declare 4g of fibre in the Canadian product, even though the same product contains 8g in the US.
We appreciate your interest in our company and products.
Best of health,
Amanda Geller
Consumer Relations
Anyone know how fibre works? I've never heard of such controversy before.
Thank you for contacting us on-line.
You are right, there is a difference between the two fibre claims. The formulation of the cereal in Canada is identical to that of the US. However, about half of the 8g of fibre you see listed on the US panel is
from "chicory root", also known as "inulin". Unfortunately, the Canadian government does not recognize "chicory root" as a fibre source, although
it is still acceptable to be an ingredient. Therefore, to comply with regulations, we are only able to declare 4g of fibre in the Canadian product, even though the same product contains 8g in the US.
We appreciate your interest in our company and products.
Best of health,
Amanda Geller
Consumer Relations
Anyone know how fibre works? I've never heard of such controversy before.